Analyzing data on our social media campaign is important. Unit 6 lessons taught me the importance of knowing our audience and the impact of our social media campaign on them. Social media is a big platform where only the popular content receives attention and comprehension from the audience, that’s why it is important that for us, as a social media advocate knowing the virality of our content. This knowledge will help me someday if I were to promote business, creating a social media campaign gives me an insight into the possible scenario I might encounter and the things I should do to boost my content.